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iolay MRI

PROVEN BY MRI

OLAY PROVIDES BETTER HYDRATION THAN ONE $1200 FACE MOISTURIZER

A breakthrough experiment from Olay utilizing MRI or Magnetic Resonance Imaging technology revealed that Olay Regenerist Micro-sculpting Cream with Niacinamide or Vitamin B3 outperformed one $1200 prestige moisturizer in providing superior skin hydration.

Olay MRI tested face cream

Consumers tested and loved it:

91%Agree that it makes skin hydrate since Day 1

86%Agree that it makes skin plumper in 14 days

Introducing the best regimen from Olay “OLAY POWER DUO”

STEP 1:
OLAY REGENERIST
LUMINOUS ESSENCE

With age, slower skin cell turnover and excessive melanin production can lead to dullness, loss of radiance and hyper-pigmentation. That’s why we feature our most potent ingredient “Niacinamide”, addressing both root causes of even skin tone and spot reduction. On top of this, the formula contains Sepitonic that improves light reflection with the skin resulting in healthy and luminous skin.

KEY INGREDIENTS

GLYCERIN & XYLITOL

Gives intense hydration for plump and smooth skin surface, which makes skin appearance more translucent under the light

NIACINAMIDE
(Vitamin B3)

Boosts cellular turnover, reduces the look of dark spots and evens skin tone

SEPITONIC

Helps collagen remain functional as a reflective “mirror” within the skin to enable light reflection, resulting in more radiant skin

STEP 2:

OLAY REGENERIST
MICRO-SCULPTING CREAM

To complete this regimen, we have our most powerful moisturizer that is rich with our key active ingredient, Niacinamide. It is known to provide intense hydration, and boost skin renewal and smoothen wrinkles. This works complimentarily with Peptides, which helps enhance collagen production for firmer, and plumper looking skin.

KEY INGREDIENTS

NIACINAMIDE
(Vitamin B3)

Boosts cell turnover and strengthens skin barrier

CAROB FRUIT
EXTRACT

aids skin barrier repair

AMINO-PEPTIDE
(PAL-KTTKS )

Helps decrease the appearance of fine lines and wrinkles

HYALURONIC
ACID &
GLYCERIN

Powerful humectants which fulfils skin moisture

THE MRI STUDY

  • A MRI is a medical imaging technique more commonly used to study the brain, spinal cord and other organs of the body. In a one-of-a-kind study, Olay utilized a micro-MRI on an uncommon and the largest organ of the body—the skin.
  • The test, performed in the United States, was conducted on real skin tissues from donors to demonstrate Olay Regenerist Microsculpting Cream’s superior hydration versus one $1200 moisturizer in the stratum corneum or the outermost layer of the skin.
  • The study showed that compared to one $1200 moisturizer, Olay Regenerist Microsculpting moisturizer provides more hydration and smoothing on the stratum corneum. This layer of the skin needs the most hydration due to its exposure to elements in the environment like UV rays, air and wind.
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