Club Olay

New formula+ Total Effects has up to 2x more power for skin renewal*

For over a decade, millions of women have trusted Olay Total Effects to help them fight the seven signs of ageing. Now, our formula has been upgraded to be more effective than ever before with up to 2x more skin renewal power*. New Total Effects reduces fine lines and age spots, achieving an even tone and a smooth texture for radiantly beautiful and balanced skin.

Launching the New Total Effects 7-In-One Anti-Ageing Cream and Serum Duo- our most concentrated formula** - also combines the nourishing moisture of Total Effects with an intense anti-ageing serum.

New Olay Total Effects+ boasts a new blockbuster formula that combats the seven signs of ageing with three powerful vitamin ingredients. Advanced formula now has up to 2x more skin renewal power* helping to minimise lines, provide nourishing moisturisation for radiance and enhances skin tone for a more balanced colour. The new Total Effects range offers busy women one effective solution to deliver younger, more beautiful looking skin.

+ Upgraded formula: Olay Total Effects Normal SPF15, Gentle SPF15, Normal, Gentle

* Based on clinical data on exfoliation rate, USA May 2012 vs no treatment

** As compared to the rest of the Total Effects range